Ron Evans
2 min read
“You Can’t Make Another Minute”
We all spend too much time in back-and-forth communications, and you can't make another minute.
Ron Evans
2 min read
Why don’t nonprofits offer more incentives for people to engage as a pair?
We’re all focused on connecting people to our art. What if we focused on connecting people to each other, with our art as the catalyst?
Ron Evans
2 min read
“Low Tech, High Touch”
A lesson that personalization wins the day, every time. I was intrigued when a friend sent me a note about a pop-up plant nursery that...
Ron Evans
2 min read
Infinite Data, Infinite Anxiety.
If you’re a parent, do you have access to a “parent grade portal” (PGP)? No more kids “losing their report cards” on the way home from...
Ron Evans
2 min read
Why aren’t people buying? Don’t succumb to “Me-Theory.
I remember working with an arts client a couple of years ago to set prices on classes they were offering. My client and I were sitting...
Ron Evans
2 min read
Creating Sexy Talking Points That Demand Attention
When I read news articles online, I, like all of you, try to avoid ads. But sometimes one will reach out and demand attention. This one...
Ron Evans
2 min read
When Your Systems Are Down, Is Your Service Up?
I’m recently back from a trip to Eugene, Oregon, after some on-site work with the Hult Center for the Performing Arts. The Eugene airport...
Ron Evans
2 min read
“Next In Line” And Other Stupidities
It’s a bad sign when “the rules” outweigh common sense. As I sat outside the TSA PreCheck access lane at LAX recently, I witnessed a...
Ron Evans
2 min read
How Your Staff Feels About Your Pricing Affects The Nonprofit Bottom Line
I had a layover in the Phoenix airport recently, and noticed that the pricing on food there is inexpensive for an airport. I looked it...
Ron Evans
2 min read
The Trim Hides Imperfections
One of my side projects is the slow restoration of our 1943 farmhouse. I recently decided to convert an indoor water heater room into a...