Ron Evans
1 min
“Sharing Emotions In Communications”
Sure, it’s possible to communicate straight information without emotion. But everything is better when you can get the person to feel.
Ron Evans
2 min
Creating Sexy Talking Points That Demand Attention
When I read news articles online, I, like all of you, try to avoid ads. But sometimes one will reach out and demand attention. This one...
Ron Evans
2 min
How Your Staff Feels About Your Pricing Affects The Nonprofit Bottom Line
I had a layover in the Phoenix airport recently, and noticed that the pricing on food there is inexpensive for an airport. I looked it...
Ron Evans
2 min
The Trim Hides Imperfections
One of my side projects is the slow restoration of our 1943 farmhouse. I recently decided to convert an indoor water heater room into a...
Ron Evans
2 min
Standing Out From The Competition
Last Thursday evening found me stepping into an independent bookstore in Monterey. Not the “old copy of Dickens” kind, more the “crystals...
Ron Evans
2 min
The Power of Suggestion
“Are you ready for the best iced Americano you’ve ever had?” Whoa. “Absolutely,” I said. This exchange happened this morning, as the...
Ron Evans
4 min
Arts Professional: Spying On Your Audiences
This week, Arts Professional published my latest article on observational research, which they have titled “Spying On Your Audiences.”...
Ron Evans
2 min
Using Emotion To Differentiate
Last week, I talked about the attention you gain by being different. Strong brands often use emotion to differentiate themselves. Have...