

Ron Evans
1 min read
“Sharing Emotions In Communications”
Sure, it’s possible to communicate straight information without emotion. But everything is better when you can get the person to feel.


Ron Evans
2 min read
Creating Sexy Talking Points That Demand Attention
When I read news articles online, I, like all of you, try to avoid ads. But sometimes one will reach out and demand attention. This one...

Ron Evans
2 min read
How Your Staff Feels About Your Pricing Affects The Nonprofit Bottom Line
I had a layover in the Phoenix airport recently, and noticed that the pricing on food there is inexpensive for an airport. I looked it...

Ron Evans
2 min read
The Trim Hides Imperfections
One of my side projects is the slow restoration of our 1943 farmhouse. I recently decided to convert an indoor water heater room into a...

Ron Evans
2 min read
Standing Out From The Competition
Last Thursday evening found me stepping into an independent bookstore in Monterey. Not the “old copy of Dickens” kind, more the “crystals...

Ron Evans
2 min read
The Power of Suggestion
“Are you ready for the best iced Americano you’ve ever had?” Whoa. “Absolutely,” I said. This exchange happened this morning, as the...

Ron Evans
4 min read
Arts Professional: Spying On Your Audiences
This week, Arts Professional published my latest article on observational research, which they have titled “Spying On Your Audiences.”...

Ron Evans
2 min read
Using Emotion To Differentiate
Last week, I talked about the attention you gain by being different. Strong brands often use emotion to differentiate themselves. Have...