

Ron Evans
2 min read
Why We Should All Be Feeding Consumption Communities
“Segment your customers!” has been the battle cry from every marketing expert for years. The idea is: people should get messages that are...


Ron Evans
2 min read
Infinite Data, Infinite Anxiety.
If you’re a parent, do you have access to a “parent grade portal” (PGP)? No more kids “losing their report cards” on the way home from...


Ron Evans
2 min read
Why aren’t people buying? Don’t succumb to “Me-Theory.
I remember working with an arts client a couple of years ago to set prices on classes they were offering. My client and I were sitting...


Ron Evans
2 min read
When Your Systems Are Down, Is Your Service Up?
I’m recently back from a trip to Eugene, Oregon, after some on-site work with the Hult Center for the Performing Arts. The Eugene airport...

Ron Evans
2 min read
“Next In Line” And Other Stupidities
It’s a bad sign when “the rules” outweigh common sense. As I sat outside the TSA PreCheck access lane at LAX recently, I witnessed a...

Ron Evans
2 min read
How Your Staff Feels About Your Pricing Affects The Nonprofit Bottom Line
I had a layover in the Phoenix airport recently, and noticed that the pricing on food there is inexpensive for an airport. I looked it...

Ron Evans
2 min read
Adapting Auctioneer Tactics to Marketing
Have you ever seen a charity auctioneer work a crowd to get the money flowing on an auction item? It requires a masterful balance of...

Ron Evans
2 min read
Do Not Pass Go. Do Not Collect $200.
“Do Not Pass Go. Do Not Collect $200.” I’ve been thinking a lot this week about the detours we take for ourselves, instead of driving...

Ron Evans
2 min read
Grabbing Attention, Trojan Horse Style.
A client I was in a Zoom call with last week asked me, “What can we offer to stand out from competing organizations?” I told him that we...

Ron Evans
2 min read
A Glimpse Into Terrible Customer Service (Don’t Do This)
What’s terrible customer service? Let me tell you a story. I was talking to a friend last week, and she asked my opinion on what she...

Ron Evans
2 min read
Empathetic Customer Service: Your Product is Not Your Only Currency
Let’s talk about empathetic customer service. As a parent, you sometimes need to keep secrets. My nearly 2-year-old son has a stuffed...

Ron Evans
2 min read
Standing Out From The Competition
Last Thursday evening found me stepping into an independent bookstore in Monterey. Not the “old copy of Dickens” kind, more the “crystals...

Ron Evans
2 min read
The Power of Suggestion
“Are you ready for the best iced Americano you’ve ever had?” Whoa. “Absolutely,” I said. This exchange happened this morning, as the...

Ron Evans
4 min read
Arts Professional: Spying On Your Audiences
This week, Arts Professional published my latest article on observational research, which they have titled “Spying On Your Audiences.”...

Ron Evans
2 min read
Using Emotion To Differentiate
Last week, I talked about the attention you gain by being different. Strong brands often use emotion to differentiate themselves. Have...

Ron Evans
2 min read
Falconry And Employee Behavior
While on the road last week, I heard a story on NPR about how a French theme park is sending an interesting behavioral message. Puy du...

Ron Evans
2 min read
Building Relationships While Achieving Objectives
Some of my best clients hire me on an advisor basis, so I can advise them on dealing with the surprises that come daily in running a...

Ron Evans
2 min read
Gaining Perspective From Wonder
My son, Sagan, just turned 19 months old. As you might imagine for a boy named after astronomer Carl Sagan, he is surrounded by “space”...

Ron Evans
2 min read
Testosterone Levels, Social Status, and Luxury Brands
There is a river of research flowing daily by my desk. While I was checking the nets recently, this study caught my eye. Researchers have...

Ron Evans
2 min read
Being Accountable For Rules That Impact Others
Recently, several highly placed members of the U.S. government have been either protested while out on the town, refused service at...