Ron Evans
2 min
"Not selling? Change literally anything."
The New York Times recently ran an article on how ticket and subscription sales have not returned to pre-pandemic levels. In it, many...
Ron Evans
2 min
Creating Sexy Talking Points That Demand Attention
When I read news articles online, I, like all of you, try to avoid ads. But sometimes one will reach out and demand attention. This one...
Ron Evans
2 min
The Trim Hides Imperfections
One of my side projects is the slow restoration of our 1943 farmhouse. I recently decided to convert an indoor water heater room into a...
Ron Evans
2 min
“The Attention That Comes From Being Different”
KPIG is a local radio station (107.5 FM in Freedom, CA) and recently I had it on as I was driving. It’s an eclectic mix, to say the...
Ron Evans
2 min
Testosterone Levels, Social Status, and Luxury Brands
There is a river of research flowing daily by my desk. While I was checking the nets recently, this study caught my eye. Researchers have...
Ron Evans
2 min
I will pay more for a better purchase experience
What is more important to you: a cheaper price, or a better purchase experience? It’s time to reorder the flea and tick medication I buy...
Ron Evans
2 min
3 things that will stop you from prioritizing experimentation
If you know me, you know I love experimentation. But have you ever gotten stuck trying to find the time? We all face this every day — we...
Ron Evans
2 min
Easy project reporting
As you plan for an experiment, decide in advance if you want to release the results to the public. If you do, there are easy steps you...