Ron Evans
2 min
"A Loving Letter to Former Audiences"
To Our Dear Former Audiences, First, as the arts sector, we want to thank you for all the years you spent with us. We hope you found...
Ron Evans
2 min
"Not selling? Change literally anything."
The New York Times recently ran an article on how ticket and subscription sales have not returned to pre-pandemic levels. In it, many...
Ron Evans
3 min
"Remove the friction, but not the humanity"
Friction. It's a pain for customers. Being forced to login to a website and not remembering your password, needing to find the loyalty...
Ron Evans
2 min
Making Money On the Dip
If you are someone who has been able to invest in stocks over the past few years, I'm sure you're feeling the correction. Even if you're...
Ron Evans
2 min
Inflation and your Pricing
Inflation isn't just all over the news. You're likely feeling it in multiple purchase areas. If you're a cultural organization that sells...
Ron Evans
2 min
Goldfish Can Drive?!
Goldfish. How can I say this nicely... ...I mean, they aren't dolphins as far as their intellectual ability...OK, goldfish just eat and...
Ron Evans
2 min
Enhancing the First-Time Magic
Are you keeping the magic alive for first-time people joining you on your adventure?
Ron Evans
2 min
Why We Should All Be Feeding Consumption Communities
“Segment your customers!” has been the battle cry from every marketing expert for years. The idea is: people should get messages that are...
Ron Evans
1 min
“Sharing Emotions In Communications”
Sure, it’s possible to communicate straight information without emotion. But everything is better when you can get the person to feel.
Ron Evans
4 min
What Can Stage Combat Teach Us About Fundraising?
A fundraising ask without technique is just a great conversation that never even gets to the ask. Let's fix that.