Strategy

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ARTICLES, VIDEOS, AND MORE COOL STUFF. WANT THESE EACH WEEK? SUBSCRIBE TO RON'S MONDAY MISSION™.

Ron Evans

1 min

Customer Experience

“Sharing Emotions In Communications”

Sure, it’s possible to communicate straight information without emotion. But everything is better when you can get the person to feel.

What Can Stage Combat Teach Us About Fundraising?

Ron Evans

4 min

Customer Experience

What Can Stage Combat Teach Us About Fundraising?

A fundraising ask without technique is just a great conversation that never even gets to the ask. Let's fix that.

Ron Evans

2 min

Priorities

“You Can’t Make Another Minute”

We all spend too much time in back-and-forth communications, and you can't make another minute.

Why don’t nonprofits offer more incentives for people to engage as a pair?

Ron Evans

2 min

Customer Experience

Why don’t nonprofits offer more incentives for people to engage as a pair?

We’re all focused on connecting people to our art. What if we focused on connecting people to each other, with our art as the catalyst?

Ron Evans

2 min

Customer Experience

“Low Tech, High Touch”

A lesson that personalization wins the day, every time. I was intrigued when a friend sent me a note about a pop-up plant nursery that...

Why aren’t people buying? Don’t succumb to “Me-Theory.

Ron Evans

2 min

Monday Evening Insights

Why aren’t people buying? Don’t succumb to “Me-Theory.

I remember working with an arts client a couple of years ago to set prices on classes they were offering. My client and I were sitting...

Creating Sexy Talking Points That Demand Attention

Ron Evans

2 min

Brand Perception

Creating Sexy Talking Points That Demand Attention

When I read news articles online, I, like all of you, try to avoid ads. But sometimes one will reach out and demand attention. This one...

When Your Systems Are Down, Is Your Service Up?

Ron Evans

2 min

Social Behavior

When Your Systems Are Down, Is Your Service Up?

I’m recently back from a trip to Eugene, Oregon, after some on-site work with the Hult Center for the Performing Arts. The Eugene airport...

Adapting Auctioneer Tactics to Marketing

Ron Evans

2 min

Research

Adapting Auctioneer Tactics to Marketing

Have you ever seen a charity auctioneer work a crowd to get the money flowing on an auction item? It requires a masterful balance of...

Ron Evans

2 min

Monday Evening Insights

Do Not Pass Go. Do Not Collect $200.

“Do Not Pass Go. Do Not Collect $200.” I’ve been thinking a lot this week about the detours we take for ourselves, instead of driving...

Your problem isn’t capacity, it’s prioritization

Ron Evans

2 min

Monday Evening Insights

Your problem isn’t capacity, it’s prioritization

“Capacity vs. Prioritization: what are you and your organizational struggling with most? I really want to, but I just don’t have the...

Ron Evans

2 min

Monday Evening Insights

Standing Out From The Competition

Last Thursday evening found me stepping into an independent bookstore in Monterey. Not the “old copy of Dickens” kind, more the “crystals...

Start, Stop, Continue –> Stop, Improve, Start

Ron Evans

2 min

Monday Evening Insights

Start, Stop, Continue –> Stop, Improve, Start

If you can avoid the mental shutdown that can come from Christmas music blasting from every speaker, this is a great time of year to...

Ron Evans

2 min

Monday Evening Insights

“The ‘Marketing Copy’ Is You”

I was on a coaching call with a client last week, and he asked me if I had time to talk about writing. “Of course, I said. What’s on your...

Ron Evans

3 min

Monday Evening Insights

Tweets from #DramaticStrategies

While I love writing Monday Evening Insights each week, I post nearly daily on Twitter. You’ll find me sharing photos of customer...

Ron Evans

2 min

Strategy

“Signal Boosting Your Messages”

If you’re a marketer, you’ve stared at your internal databases and said “if we could only get these people to share our message with...

Ron Evans

2 min

Monday Evening Insights

The Power of Suggestion

“Are you ready for the best iced Americano you’ve ever had?” Whoa. “Absolutely,” I said. This exchange happened this morning, as the...

Ron Evans

2 min

Strategy

Who Knows How To Fire The Torpedoes?

I recently completed work with a nonprofit client who runs music programs for at-risk youth. It’s a great organization, and a worthwhile...

Ron Evans

1 min

Research

Putting The Fun Back Into Fundraising

The leaves are falling, and so is the temperature. That can only mean… it’s nearly time for end-of-the-year fundraising. I can picture...

Arts Professional: Spying On Your Audiences

Ron Evans

4 min

Research

Arts Professional: Spying On Your Audiences

This week, Arts Professional published my latest article on observational research, which they have titled “Spying On Your Audiences.”...

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