Sure, it’s possible to communicate straight information without emotion. But everything is better when you can get the person to feel.

A fundraising ask without technique is just a great conversation that never even gets to the ask. Let's fix that.

We all spend too much time in back-and-forth communications, and you can't make another minute.

We’re all focused on connecting people to our art. What if we focused on connecting people to each other, with our art as the catalyst?

A lesson that personalization wins the day, every time. I was intrigued when a friend sent me a note about a pop-up plant nursery that...

I remember working with an arts client a couple of years ago to set prices on classes they were offering. My client and I were sitting...

When I read news articles online, I, like all of you, try to avoid ads. But sometimes one will reach out and demand attention. This one...

I’m recently back from a trip to Eugene, Oregon, after some on-site work with the Hult Center for the Performing Arts. The Eugene airport...

Have you ever seen a charity auctioneer work a crowd to get the money flowing on an auction item? It requires a masterful balance of...

“Do Not Pass Go. Do Not Collect $200.” I’ve been thinking a lot this week about the detours we take for ourselves, instead of driving...

“Capacity vs. Prioritization: what are you and your organizational struggling with most? I really want to, but I just don’t have the...

Last Thursday evening found me stepping into an independent bookstore in Monterey. Not the “old copy of Dickens” kind, more the “crystals...

If you can avoid the mental shutdown that can come from Christmas music blasting from every speaker, this is a great time of year to...

I was on a coaching call with a client last week, and he asked me if I had time to talk about writing. “Of course, I said. What’s on your...

While I love writing Monday Evening Insights each week, I post nearly daily on Twitter. You’ll find me sharing photos of customer...

If you’re a marketer, you’ve stared at your internal databases and said “if we could only get these people to share our message with...

“Are you ready for the best iced Americano you’ve ever had?” Whoa. “Absolutely,” I said. This exchange happened this morning, as the...

I recently completed work with a nonprofit client who runs music programs for at-risk youth. It’s a great organization, and a worthwhile...

The leaves are falling, and so is the temperature. That can only mean… it’s nearly time for end-of-the-year fundraising. I can picture...

This week, Arts Professional published my latest article on observational research, which they have titled “Spying On Your Audiences.”...