

Adapting Auctioneer Tactics to Marketing
Have you ever seen a charity auctioneer work a crowd to get the money flowing on an auction item? It requires a masterful balance of...

Ron Evans
2 min read


Do Not Pass Go. Do Not Collect $200.
“Do Not Pass Go. Do Not Collect $200.” I’ve been thinking a lot this week about the detours we take for ourselves, instead of driving...

Ron Evans
2 min read


Your problem isn’t capacity, it’s prioritization
“Capacity vs. Prioritization: what are you and your organizational struggling with most? I really want to, but I just don’t have the...

Ron Evans
2 min read


Grabbing Attention, Trojan Horse Style.
A client I was in a Zoom call with last week asked me, “What can we offer to stand out from competing organizations?” I told him that we...

Ron Evans
2 min read


A Glimpse Into Terrible Customer Service (Don’t Do This)
What’s terrible customer service? Let me tell you a story. I was talking to a friend last week, and she asked my opinion on what she...

Ron Evans
2 min read


Empathetic Customer Service: Your Product is Not Your Only Currency
Let’s talk about empathetic customer service. As a parent, you sometimes need to keep secrets. My nearly 2-year-old son has a stuffed...

Ron Evans
2 min read


Standing Out From The Competition
Last Thursday evening found me stepping into an independent bookstore in Monterey. Not the “old copy of Dickens” kind, more the “crystals...

Ron Evans
2 min read


Start, Stop, Continue –> Stop, Improve, Start
If you can avoid the mental shutdown that can come from Christmas music blasting from every speaker, this is a great time of year to...

Ron Evans
2 min read


“The ‘Marketing Copy’ Is You”
I was on a coaching call with a client last week, and he asked me if I had time to talk about writing. “Of course, I said. What’s on your...

Ron Evans
2 min read


Tweets from #DramaticStrategies
While I love writing Monday Evening Insights each week, I post nearly daily on Twitter. You’ll find me sharing photos of customer...

Ron Evans
3 min read