Happy Monday! I hope your day went well. I’m just back from kicking off a new project last week with a large nonprofit in Eugene, Oregon....

Last week, a raccoon climbed 25 stories up the side of the UBS Plaza building in St. Paul, Minnesota, and the internet blew a gasket. The...

When coaching clients ask me how they should focus their marketing, I ask what they have done to date. Often, they discuss what...

Reflect on how the day went. What did you measure today? We all know about measuring effectiveness. The question is: are you measuring...

Struggling to bring in first-time attenders? In this episode, Carol and Ron discuss ways to market and measure campaigns to first-time...

Today is Memorial Day in the U.S., a holiday honoring those who have lost their lives in military service. Many also consider today the...

It seems like many people have forgotten the fine art of giving others the benefit of the doubt. We assume instantly that any negative...

I received a lot of responses from last week’s letter. I love hearing from you: please keep the conversation going. This week, let’s talk...

How was your Monday? As you reflect on the day, I wanted to share with you that I’m really impressed with how one of my clients is...

Before the internet, the Yellow Pages was king. I remember looking through the business listings for the little cartoons people often put...