This week, Arts Professional published my latest article on observational research, which they have titled “Spying On Your Audiences.”...

I’ve talked before about the importance of putting yourself in the midst of those you serve. There are incredible benefits in...

One of the areas I focus on with clients is how to maximize returns when setting various “levels” of donation or ticket purchase. When...

Are you a gamer? Do you fire up the Xbox and destroy things to burn off steam? Do you pull out your mobile and try to beat that puzzle...

Happy Monday! I hope your day went well. I’m just back from kicking off a new project last week with a large nonprofit in Eugene, Oregon....

What is more important to you: a cheaper price, or a better purchase experience? It’s time to reorder the flea and tick medication I buy...

What’s the customer experience of buying your service or product like? Today, I stopped by the market to pick up some things, and decided...